Paula

Entrepreneur. Tireless Businesswoman. Foodie, traveler, fun spirited but extremely hard worker. I have been doing business since I was 5 years old and decided to sell “things” outside of my house in Argentina with my best friend (broken toys, plants, soaps, whatever we could find to “sell”). She was the cashier, and I was the salesperson, asking random people on the street if they wanted to shop in “our store”. By the time I was 10, if you asked me what I wanted to do when I grow old, my answer was simple: I was going to be the president of Esso (before it was ExxonMobil). My answer changed as I grew older to “The CEO of a fortune 500 company”. By the time I was 16, I knew I wanted to study business and that’s what I did. I studied both in Argentina and the USA and got my master’s degree. I returned to Argentina to worked in my beloved ExxonMobil for 5 years. I moved to the USA in 2002 and after a 3-year period working for someone else to get my green card, I made the switch and started working for myself, along with my then boyfriend-now husband, another crazy tireless entrepreneur. We have worked in many different industries, we did speaking engagements all over the word (he was the speaker, I was his “back office”), we had a restaurant, a health clinic and even a TV show, just to name a few. We have had many successes and some failures. But we always had fun and we always kept learning and improving, together. Being an entrepreneur is surely not for everyone, especially working with your significant other. But we both love it and wouldn’t change that for anything else.

When COVID hit, we had to change what we were doing and how we were doing it. We were financing large real estate projects, mainly hotels and retail and COVID put a complete stop on both industries. So we HAD to regroup. We started doing something similar, but different. We started developing our own real estate projects; we switched the hotels finance to multi-family; and we opened a subsidiary company with a growing team to offer our lending platform to a wider audience.

We have both found the industries that we love the most and they complement each other, just like him and I in real life. He invests money and I spend it. How cool is that?

PS: My husband is an opportunistic commercial real estate investment banker (www.GenXcp.com) and I am a real estate developer and builder.

Single Family Homes

1179 Shore Rd, Cape Elizabeth, ME

We built this gorgeous 3,500 sq ft modern farm home during the worst part of COVID; while Mark financed the project when NOONE was lending money (https://www.genx-lending.com/). We were sad to let this house go, it turned out SO BEAUTIFUL! We sold it for $1.7 million (over asking price).

The Matterport, professional pictures and drone were done before some of the final touches in the house were installed (hello appliances finishes?)

3 Caydens Way, Cape Elizabeth, Maine (NEW Construction, Finished and Sold July 2022)

We built this beautiful single family home in 2022, financed by my husband of course, GenX Lending (https://www.genx-lending.com/). It was sold in no time! Absolutely LOVE this home. The black dorm was my idea and everybody thought that I was crazy, and after it was done everybody loved it! Even the lady that lives next door come to tell us how much she loved it (and she has to see that house every day, so that was very rewarding) .

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Projects

From 32 Tiny Homes in Saco Maine to Multi million dollar homes, we always pay attention to detail, making sure that the final product is better than expected!

We have a passion for always doing the right thing, for choosing quality over a fast buck, for choosing integrity and knowing that the team comes before anything else; while making sure our future owners are happy with their homes and keep them in constant communication during the process.

994 Portland Rd, Saco, ME

April 5, 2022April 5, 2022

Unit 26

https://my.matterport.com/show/?m=9BWBVAyF5tT

April 5, 2022April 5, 2022

Unit 5: One bedroom

March 1, 2022

Unit 12

Investment Properties: Fix, Décor & Keep (or Flip)

We don’t Fix and Flip; we fix and KEEP. Fix, decor and hold to rent, so others can also feel the love.

Rent this luxury home here: http://2TownLanding.com/

Just Finished: 53 Waites Landing Rd, Falmouth Foreside, Maine

Rare opportunity to own a newly remodeled mid-century modern gem on the biggest land parcel in THE MOST sought after Waites Landing enclave in Falmouth Foreside. Beautiful home, 3 split levels with vaulted ceilings and an abundance of natural sunlight thanks to all the large windows. Surrounded by your own private lush garden and walking distance to the beach.

For more information and to see a 3D tour, go to http://53waiteslanding.com/

53 Waites Landing, Before and After

Before and After: 2 Town Landing Rd, Falmouth Foreside, Maine – ORIGINAL House – REMODELATION

Located across the street from the Iconic Town Landin Market and only a block away from the biggest public landing north of Boston, The Falmouth Townlanding pier and beach, this USED to be 3 houses that we converted to 2 houses.

BEFORE

AFTER

This is the original part of the house, built in 1718, the same year that Falmouth ME was established. Several years and additions later, by the time we bought the house it was converted to 3 houses, including one in the middle without permits. We converted them to 2 houses.

On the original side, we opened up the kitchen, installed new cabinets, new countertops and new floors, added subway tile to the kitchen, new coat of paint, including the exposed bricked in the non functional chimney (funny story, one contractor that we interview wanted to remove the chimney! Of course, we knew better). Linked this house to the formerly illegal house in the middle (with all the approvals from code, of course!).

We removed an illegal kitchen and an illegal spiral stairs. We closed the former entrance and converted it to a window (they also had a pine tree in front of the entrance door to hide the illegal dwellings, which we removed). We fixed the insulation, the doors, and the windows.